在山裡，一條慢慢走的路

Deep in the heart of Alishan,
there lies a railway—
not built for haste,
but for those who wish to slow down
and listen to the whispers of the forest.

This is the Alishan Forest Railway.
A line that once carried timber and dreams,
now carries memories and gentle footsteps.

For the railway’s new brand identity,
we at Xishu began with the train window—
a frame of passing landscapes.
The logo captures the essence of the journey:
the steadfast train engine,
sunrise above a sea of clouds,
a bird soaring into the future,
and a quiet vow to protect the cultural and ecological heritage of Alishan.

The soft, sweeping curve at the center
echoes the railway’s winding path,
the motion of the mountain breeze,
and the unwavering focus on safety and comfort.

Our chosen red reflects the iconic locomotive—
a bold and unforgettable mark in the memory of travelers.
Forest green speaks of calm woods and rich biodiversity.
Morning white recalls the tranquil light
spilling through the clouds at the mountain’s peak.
Together, they breathe new life into the spirit of the forest railway—
steady, vibrant, alive.

To guide those walking these mountain paths,
we reimagined the signage system:
maps, directional signs, interpretive panels, and safety notices.
Each designed with bark-textured coated steel and iron-rail forms,
so they feel like part of the forest, not just placed within it.

And for those who wish to take a piece of the journey home,
we created concept items:
card holders, placemats, forest-flavored cookies, and sparkling water—
everyday objects that carry the scent of cedar,
the rhythm of wheels on tracks,
and the quiet joy of a dawn view from a train window.

The Alishan Forest Railway is more than steel and timber.
It is a promise between people and the land,
a journey through heritage and time.
And we believe, this journey has only just begun.