品牌十事｜其一 找回最初的心

Sometimes, true progress is about going back—
back to where it all began.
Back to the mountain that was always there.

The Brand Comeback of Yuan Ben Shan

One day, we were approached with a clear request:

“Can you redesign the logo for Yuan Ben Shan?”

But after our research and observation, we realized—
the issue wasn’t just the logo.

Yuan Ben Shan had long been a leading brand in Taiwan’s seaweed market,
with consistent advertising budgets and a steady rhythm of marketing campaigns.
Each campaign came with a packaging refresh.
But the cycle turned into a trap:

New look → Competitors quickly mimic → Another new look → Endless visual noise.

On the shelf, the brand no longer stood tall like a mountain.
It got lost in a maze of constant change, blending in with everything else.

Right next to it was its competitor, Takakanya.
Unlike Yuan Ben Shan, it didn’t invest in packaging makeovers or visual strategies.
Yet its single, consistent look made it unmistakably recognizable.

That contrast taught us something important:

Instead of trying to create new visual hooks,
maybe the brand just needed to be seen again.

So, our proposal wasn’t to reinvent the brand.
It was to return to the original mountain.

We preserved the core identity,
but added a simple, modern touch—a seaweed-shaped form within the logo.
Something fresh, yet familiar.

Next, we created a unified visual system for the product line:
each package featured a mountain silhouette—unique yet related.
Color and texture became the method of product distinction,
while the structure brought back visual harmony.

We weren’t chasing innovation for the sake of novelty.
We were reintroducing rhythm, clarity, and recognizability.

And in the end,
we realized this wasn’t just a logo redesign.

We helped the brand find its way back to itself.